Car Dealership Promotional Display 7 x Stahlberg Volvo Hardtop Models Stack with period advert

7 x Stahlberg Volvo Hardtop Models Stack Car Dealership Display in the U.S. From 1971. 'NOW THAT'S A HARDTOP' Plinth. A remarkable item from The Wesley Lodge Collection. Starting bid £350. Please note that QDT apply 12.5% buyer's commission.

Volvos 7

Price: £999.00

This item is sold.

Notes

A remarkable and exceptional display piece from 1971. Originally a promotional display piece at a car dealership in the U.S. Once seen never forgotten!
7 x Volvo Hardtop models in 1:20 scale made by the Finnish toy manufacturer Stahlberg, are stacked one on top of the other, each one a different colour, demonstrating the strength of the roof pillars on Volvo models! All firmly affixed to the black plinth with the strap line ‘NOW THAT’S A HARDTOP. Every Volvo has six steel pillars….’ Total height including the plinth is 44.5cm.
One of the plastic models lacks a mudflap.

Car dealership promotional stahlberg volvo hardtops display ff772 view

Car dealership promotional stahlberg volvo hardtops display ff772 back

Volvo achieved this feat on the real car too as can be seen in this period advert at the time (see lead image).

There was also a televised promotion to the same effect which may be seen here

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